Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces an expanded SEO solution for cosmetic surgeons, concentrating on online visibility, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the crucial information that change campaigns from good to great include creating a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI prior to media financial investment.

Among the important things Martin enjoys most regarding his function is the opportunity to research and recognize the subtleties of both established and new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.