Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, introduces an expanded SEO solution for plastic surgeons, focusing on online visibility, client interaction, and method development. Lauren's focus on ROI and enthusiasm for locating the critical information that transform projects from great to terrific include developing a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brand names and later on led the advertising initiative to release a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media approach, media preparation, media buying and media execution specialists who collaboratively guarantee that campaign goals are achieved in order to optimize involvements and ROI. Lauren's profession in electronic and media started in the 90's, equally as electronic came to be a practical advertising and marketing channel.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.