Citadel, a specialist digital advertising and marketing company, reveals an expanded search engine optimization service for plastic surgeons, concentrating on online visibility, patient interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform campaigns from great to wonderful consist of creating a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for predicting ROI prior to media investment.

Among the important things Martin delights in most concerning his role is the chance to research and recognize the subtleties of both new and well established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a group of media strategy, media preparation, media purchasing and media execution specialists that collaboratively ensure that campaign objectives are achieved in order to take full advantage of interactions and ROI. Lauren's profession in digital and media started in the 90's, just as digital ended up being a viable advertising and marketing channel.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.