Citadel, a specialist digital advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual engagement, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands via all lifecycle phases: starting from clinical trial employment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her career as a company account individual for a variety of pharma brand names and later on headed the marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.