Fortress Surgeon Digital Marketing, a specialist electronic advertising company, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, patient engagement, and method growth. Lauren's focus on ROI and interest for locating the important details that transform projects from great to great consist of establishing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection method for forecasting ROI prior to media investment.

Among the things Martin delights in most about his role is the opportunity to study and understand the subtleties of both new and well-known markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media implementation professionals who collaboratively guarantee that campaign goals are accomplished in order to make the most of interactions and ROI. Lauren's career in electronic and media began in the 90's, equally as digital ended up being a viable marketing network.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.