Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on online presence, client interaction, and method growth. Lauren's focus on ROI and enthusiasm for locating the critical details that transform campaigns from great to wonderful consist of establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her occupation as a company account individual for a selection of pharma brands and later on headed the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the design for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.