Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient interaction, and method growth. Lauren's focus on ROI and passion for locating the crucial information that transform projects from great to wonderful include developing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for forecasting ROI before media investment.

Among things Martin enjoys most about his duty is the possibility to research and comprehend the nuances of both brand-new and well established markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.