Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing company, introduces an increased SEO solution for cosmetic surgeons, concentrating on online presence, person engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the critical details that transform campaigns from good to wonderful include establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her job as a firm account person for a range of pharma brand names and later spearheaded the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.