Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, client involvement, and method development. Lauren's focus on ROI and interest for locating the vital information that transform projects from excellent to excellent consist of creating a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her job as a firm account person for a range of pharma brands and later spearheaded the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the model for just how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.