Citadel, a doctor electronic advertising agency, announces an expanded SEO service for plastic surgeons, concentrating on online visibility, individual engagement, and method development. Lauren's focus on ROI and enthusiasm for locating the important details that change projects from excellent to great include establishing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for predicting ROI prior to media investment.

Among things Martin appreciates most concerning his function is the opportunity to study and understand the subtleties of both new and established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.