Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals an expanded SEO solution for plastic surgeons, concentrating on on-line exposure, patient involvement, and method growth. Lauren's focus on ROI and enthusiasm for locating the important information that change projects from good to great consist of developing a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her profession as an agency account person for a selection of pharma brand names and later on pioneered the marketing effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.