Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces a broadened SEO solution for plastic surgeons, focusing on online presence, individual engagement, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brands with all lifecycle phases: starting from scientific trial recruitment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and marketing sunsetting.

A 25-year professional in the medical care marketing and advertising area, Tracey began her career as a company account individual for a range of pharma brands and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.