Citadel, a doctor electronic advertising company, introduces an expanded SEO solution for cosmetic surgeons, focusing on on-line exposure, client engagement, and practice development. Lauren's focus on ROI and enthusiasm for locating the critical information that change campaigns from great to excellent consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for forecasting ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing room, Tracey started her job as a firm account person for a range of pharma brands and later on headed the advertising initiative to release a first-of-its kind portal in the glasses and eyecare space.

He leads a group of media strategy, media planning, media buying and media execution experts who collaboratively guarantee that project objectives are achieved in order to make the most of engagements and ROI. Lauren's career in electronic and media started in the 90's, equally as Fortress Surgeon Digital Marketing ended up being a feasible advertising network.

While at Underscore, she spent three years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.