Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, reveals an expanded SEO service for plastic surgeons, focusing on online visibility, individual involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that transform projects from great to wonderful include developing a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for predicting ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her career as an agency account person for an array of pharma brands and later spearheaded the marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.