Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces a broadened SEO service for plastic surgeons, focusing on online exposure, person involvement, and method development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brands with all lifecycle phases: beginning with scientific test recruitment projects, through the pre-launch market-shaping, launch and marketing phase, ending with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her job as a firm account individual for a variety of pharma brands and later headed the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the design for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.