Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, reveals an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual engagement, and method development. Lauren's concentrate on ROI and passion for locating the crucial information that change projects from excellent to terrific include creating a grand scale multivariate examination structure using fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI before media financial investment.

One of things Martin delights in most concerning his duty is the opportunity to study and comprehend the nuances of both established and brand-new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media method, media preparation, media buying and media execution experts that collaboratively ensure that project goals are achieved in order to optimize roi and involvements. Lauren's job in digital and media started in the 90's, just as electronic became a viable advertising channel.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.