Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line presence, person interaction, and method growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & wellness brands through all lifecycle phases: beginning with professional test employment campaigns, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her career as a firm account individual for a variety of pharma brand names and later headed the marketing effort to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.