Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line exposure, person engagement, and method development. Lauren's focus on ROI and passion for discovering the essential information that change projects from excellent to wonderful consist of creating a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for anticipating ROI before media investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her career as a firm account person for a selection of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare space.

He leads a team of media approach, media planning, media acquiring and media execution professionals who collaboratively guarantee that project objectives are accomplished in order to take full advantage of involvements and ROI. Lauren's job in digital and media began in the 90's, equally as digital became a feasible advertising channel.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.