Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, person interaction, and technique growth. Lauren's focus on ROI and interest for discovering the vital details that transform projects from excellent to fantastic include developing a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate method for forecasting ROI prior to media investment.

One of the things Martin enjoys most concerning his role is the opportunity to study and understand the nuances of both well-known and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media technique, media planning, media acquiring and media execution specialists who collaboratively make sure that campaign goals are accomplished in order to optimize interactions and ROI. Lauren's occupation in electronic and media began in the 90's, just as electronic came to be a sensible advertising and marketing network.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.