Fortress Surgeon Digital Marketing [new post from x.com], a doctor digital advertising and marketing agency, announces an expanded SEO service for cosmetic surgeons, concentrating on online visibility, person involvement, and method growth. Lauren's concentrate on ROI and passion for finding the crucial details that transform projects from good to fantastic include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for forecasting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her career as a company account individual for a selection of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.