Fortress Surgeon Digital Marketing, a doctor electronic advertising company, announces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, client interaction, and technique development. Lauren's concentrate on ROI and interest for finding the important details that change campaigns from good to great consist of establishing a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for predicting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her career as a firm account individual for a variety of pharma brands and later headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

He leads a group of media approach, media preparation, media acquiring and media implementation specialists who collaboratively guarantee that project goals are achieved in order to make best use of engagements and ROI. Lauren's career in electronic and media began in the 90's, equally as digital ended up being a sensible advertising network.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.