Citadel, a doctor electronic advertising agency, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, person involvement, and practice growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health & wellness brands with all lifecycle phases: beginning with medical test employment projects, via the pre-launch market-shaping, launch and promotional phase, ending with license expiration and marketing sunsetting.

A 25-year expert in the medical care advertising and marketing room, Tracey began her profession as a company account individual for a selection of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the version for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.