Citadel, a specialist electronic advertising and marketing firm, announces an expanded SEO solution for plastic surgeons, concentrating on on-line exposure, person interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the crucial details that transform campaigns from excellent to great include developing a grand range multivariate examination structure making use of fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI before media investment.

Among the important things Martin appreciates most about his duty is the opportunity to study and understand the nuances of both well-known and new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the design for just how media and advertising and Fortress Surgeon Digital Marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.