Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded SEO service for plastic surgeons, focusing on on-line visibility, individual involvement, and method development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands via all lifecycle phases: beginning with clinical trial recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and advertising sunsetting.

A 25-year professional in the health care advertising and marketing space, Tracey began her career as an agency account person for a variety of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the design for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.