Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online presence, person engagement, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the critical details that transform projects from great to excellent include establishing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for anticipating ROI before media investment.

Among the things Martin takes pleasure in most about his function is the opportunity to study and comprehend the subtleties of both well-known and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media acquiring and media execution specialists that collaboratively guarantee that project goals are accomplished in order to maximize involvements and ROI. Lauren's profession in digital and media started in the 90's, equally as electronic became a sensible advertising channel.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.