Citadel, a doctor digital advertising and marketing firm, announces an increased search engine optimization solution for plastic surgeons, concentrating on online exposure, patient engagement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brands with all lifecycle phases: beginning with medical test recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and advertising and marketing sunsetting.

Among things Martin appreciates most regarding his function is the chance to study and understand the subtleties of both brand-new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years instructing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.