Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on online visibility, client involvement, and practice development. Lauren's concentrate on ROI and passion for finding the vital information that transform projects from great to wonderful include creating a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for predicting ROI prior to media investment.

Among things Martin enjoys most about his role is the opportunity to research study and understand the subtleties of both well established and brand-new markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media purchasing and media execution professionals that collaboratively ensure that campaign goals are attained in order to maximize roi and interactions. Lauren's profession in digital and media started in the 90's, equally as electronic became a practical advertising and marketing network.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.