Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line presence, patient engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the crucial information that change projects from excellent to great include creating a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her career as a company account person for a variety of pharma brands and later on headed the marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the design for how media and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.