Fortress Surgeon Digital Marketing, a doctor electronic advertising company, announces a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, patient involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the vital information that transform projects from good to excellent consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing area, Tracey began her profession as an agency account person for a selection of pharma brands and later on headed the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare area.

He leads a group of media technique, media planning, media buying and media execution specialists that collaboratively make certain that campaign objectives are accomplished in order to make best use of engagements and ROI. Lauren's occupation in electronic and media started in the 90's, equally as digital became a feasible advertising and marketing channel.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.