Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on online presence, patient engagement, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the essential details that change projects from excellent to wonderful include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for anticipating ROI prior to media investment.

One of things Martin delights in most regarding his duty is the opportunity to research and comprehend the nuances of both brand-new and well established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.