Citadel, a doctor electronic advertising and marketing agency, reveals an expanded SEO service for cosmetic surgeons, concentrating on on-line presence, person engagement, and method development. Lauren's concentrate on ROI and interest for locating the important details that change projects from great to terrific include creating a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for anticipating ROI before media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her job as a firm account individual for a selection of pharma brand names and later pioneered the marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.