Citadel, a doctor electronic advertising firm, announces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, person involvement, and practice development. Lauren's focus on ROI and interest for discovering the important information that transform projects from excellent to fantastic include establishing a grand range multivariate examination framework making use of fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for forecasting ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey began her profession as an agency account person for an array of pharma brands and later on headed the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress surgeon digital marketing media to retail acquisition.