Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line presence, individual interaction, and method development. Lauren's concentrate on ROI and passion for discovering the crucial details that transform campaigns from good to great include creating a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast technique for predicting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her career as a firm account individual for a range of pharma brand names and later on led the marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media strategy, media planning, media purchasing and media execution specialists who collaboratively make certain that project goals are accomplished in order to optimize roi and involvements. Lauren's job in electronic and media started in the 90's, equally as electronic came to be a practical advertising channel.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.