Citadel, a specialist electronic marketing company, reveals an increased search engine optimization service for cosmetic surgeons, focusing on on-line presence, person interaction, and practice growth. Lauren's focus on ROI and passion for discovering the critical details that change campaigns from good to excellent include creating a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate method for anticipating ROI prior to media investment.

Among the things Martin enjoys most regarding his role is the possibility to research study and comprehend the subtleties of both new and well-known markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media approach, media planning, media acquiring and media execution experts that collaboratively ensure that campaign goals are achieved in order to take full advantage of interactions and ROI. Lauren's job in electronic and media began in the 90's, just as Fortress Surgeon Digital Marketing (My Home Page) came to be a sensible marketing channel.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.