Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online visibility, client involvement, and practice growth. Lauren's concentrate on ROI and interest for finding the essential information that change projects from good to great consist of developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for anticipating ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her career as a company account person for a selection of pharma brands and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the model for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.