Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online presence, individual engagement, and technique development. Lauren's focus on ROI and interest for finding the essential details that transform projects from good to wonderful consist of developing a grand range multivariate examination framework making use of fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast approach for forecasting ROI prior to media financial investment.

Among the important things Martin delights in most regarding his role is the opportunity to study and recognize the nuances of both well established and new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.