Citadel, a doctor digital advertising agency, introduces an expanded SEO service for cosmetic surgeons, concentrating on online presence, individual engagement, and practice growth. Lauren's focus on ROI and passion for locating the essential information that transform projects from good to terrific include creating a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as an agency account individual for an array of pharma brand names and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare area.

He leads a group of media technique, media planning, media buying and media execution experts who collaboratively guarantee that campaign goals are achieved in order to take full advantage of roi and involvements. Lauren's job in electronic and media began in the 90's, equally as Fortress Surgeon Digital Marketing ended up being a sensible advertising channel.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.