Fortress Surgeon Digital Marketing, a specialist digital advertising company, reveals an increased SEO service for plastic surgeons, focusing on online exposure, person involvement, and technique growth. Lauren's focus on ROI and passion for finding the important details that change projects from excellent to terrific consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast method for predicting ROI prior to media investment.

Among things Martin enjoys most concerning his function is the chance to research and understand the nuances of both brand-new and well-known markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.