Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, person involvement, and method development. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health and wellness & wellness brand names via all lifecycle phases: starting from clinical trial recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the health care advertising and marketing space, Tracey began her job as an agency account individual for a range of pharma brand names and later spearheaded the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the design for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.