Citadel, a specialist digital advertising company, introduces an expanded SEO service for cosmetic surgeons, concentrating on online presence, client engagement, and technique growth. Lauren's focus on ROI and interest for finding the essential information that transform projects from great to excellent consist of developing a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for predicting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her occupation as a firm account individual for a variety of pharma brands and later pioneered the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.