Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, reveals a broadened SEO service for plastic surgeons, focusing on online presence, patient engagement, and method development. Lauren's focus on ROI and enthusiasm for finding the essential information that change projects from great to excellent include developing a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for forecasting ROI prior to media financial investment.

Among the things Martin appreciates most concerning his duty is the chance to research and recognize the nuances of both new and well-known markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.