Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, announces an expanded SEO service for cosmetic surgeons, focusing on online exposure, person engagement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that transform projects from great to wonderful include developing a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for predicting ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her career as a company account individual for a range of pharma brands and later spearheaded the advertising initiative to release a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.