Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, introduces an expanded SEO service for plastic surgeons, focusing on on-line presence, individual engagement, and practice growth. Lauren's concentrate on ROI and passion for locating the critical information that change projects from great to excellent consist of developing a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for forecasting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing space, Tracey began her job as a firm account person for a variety of pharma brand names and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.