Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, reveals an expanded SEO service for plastic surgeons, focusing on on-line presence, individual engagement, and practice growth. Lauren's focus on ROI and interest for finding the crucial information that transform projects from good to wonderful include establishing a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI before media investment.

Among the things Martin appreciates most about his duty is the chance to study and recognize the nuances of both brand-new and recognized markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.