Fortress Surgeon Digital Marketing, a specialist digital marketing agency, introduces an increased search engine optimization solution for plastic surgeons, focusing on online presence, patient involvement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the marketing of wellness & health brand names through all lifecycle phases: starting from scientific test employment projects, via the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as an agency account individual for an array of pharma brands and later on spearheaded the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.