Citadel, a fortress Surgeon digital marketing electronic advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, client involvement, and technique development. Lauren's concentrate on ROI and passion for finding the vital information that transform campaigns from excellent to excellent consist of developing a grand range multivariate examination structure making use of fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection method for predicting ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as an agency account individual for an array of pharma brands and later pioneered the advertising effort to launch a first-of-its kind portal in the glasses and eyecare space.

He leads a group of media strategy, media preparation, media buying and media execution professionals who collaboratively make sure that campaign goals are attained in order to make the most of roi and engagements. Lauren's profession in digital and media started in the 90's, just as electronic ended up being a practical advertising channel.

While at Underscore, she invested three years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.