Citadel, a doctor electronic advertising firm, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, person engagement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brands through all lifecycle phases: starting from scientific trial employment projects, with the pre-launch market-shaping, launch and advertising stage, finishing with license expiration and advertising sunsetting.

One of things Martin appreciates most about his role is the possibility to research and recognize the subtleties of both well established and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years showing Search Engine Fortress Surgeon Digital Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.