Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, announces an expanded search engine optimization service for plastic surgeons, focusing on online presence, individual interaction, and technique growth. Lauren's focus on ROI and interest for discovering the important information that change campaigns from great to excellent include creating a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for forecasting ROI prior to media financial investment.

One of the things Martin delights in most concerning his duty is the possibility to research study and understand the subtleties of both new and established markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.