Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient interaction, and practice development. Lauren's concentrate on ROI and passion for finding the critical details that transform projects from good to fantastic include creating a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI prior to media financial investment.

One of the important things Martin appreciates most regarding his function is the chance to research and understand the subtleties of both recognized and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media buying and media execution experts who collaboratively ensure that campaign objectives are attained in order to take full advantage of involvements and ROI. Lauren's career in electronic and media started in the 90's, just as digital came to be a practical advertising and marketing channel.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.