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A 25-year veteran in the healthcare advertising and marketing space, Tracey started her occupation as a firm account person for an array of pharma brand names and later on pioneered the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.

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While at Underscore, she spent three years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.